Babies are becoming Instagram’s favorite hypebeasts. One-year-old Mason rocks Nike joggers and gold chains, Ryder wears airbrushed-on Post Malone face tattoos, and Sherry’s entire family gets decked out in streetwear outfits—all for tens of thousands of followers each. The influencers have inspired a wave of parents to seek out companies like Ballerina and Boys, which are dedicated to downsizing streetwear’s hottest brands. (Vox)
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