Today’s trendiest fashion brands live on Instagram. Young shoppers are looking to their feeds for fashion, causing products from previously-unknown brands to sell out, like Lisa Says Gah’s curated mood board of designer goods or Réalisation Par’s influencer-coveted cheetah skirt. Brands only need a Facebook catalogue to take advantage of Instagram’s shoppable features, and we’ve found that the platform's influence over young shoppers is skyrocketing. (The Guardian, Jezebel)
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