Subway used Tastemade’s social media insights to develop their new sandwich: the Green Goddess Tuna Melt. The publishing brand known for viral food videos analyzed their posts to identify ingredients Subway could try out in a tuna sandwich. Green goddess dressing was a stand-out add-on that Subway hadn’t considered, and the concoction tested in the top 20% of the past five years’ sub creations. The fast food chain thinks the experiment will be such a hit that it’ll earn a year-round spot on their menu. (Fast Company)
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