More brands are reaching “elusive” Millennial males with esports marketing. In YPulse's Esports Levels Up trend, 90% of Gen Z & Millennial esports viewers said that more brands should get involved in the game streaming. Wendy’s set the bar high when they racked up 20,000 followers and 43,500 chat comments on their Twitch channel after a few popular livestreams. And Twitch thinks more brands will bet on the trend: “What I see brands utilizing Twitch for three years from now is a grander service that will allow them to reach people in real time and live.” (Adweek)
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