Millennial disruption is coming for paint. Digital-first startups Clare and Backdrop are shaking up the home décor niche of painting, trimming down traditional brands’ thousands of hues to curated selections that include “Avocado Toast” and “No Filter.” Instead of sifting through endless in-store swatches, Clare customers can take a quiz to determine the best paint combo for them. And soon, Backdrop shoppers will be able to listen to each color’s curated Spotify playlist. (NYT)
