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The most anxious generations are seeking refuge in rainbow fashion.

Apr 01 2019

The most anxious generations are seeking refuge in rainbow fashion. Everything is getting a rainbow version, from rare Rolexes and Balenciaga sweaters to more accessible ASOS heels and Fashion Nova swimsuits. The upbeat color splash lashes back against post-Recession minimalism while hitting a nostalgic note with Lisa Frank-loving Millennials, acting as “an antidote to the news, to the scariness,” according to one designer. (And of course, rainbows are Instagrammable.) (Vox)