Welch’s is making mocktails for Millennials. Moderation is a growing movement among young consumers, and more brands are looking to cash in on their low-to-no-alcohol preferences. Welch tested the sparkling waters last year with their Non-Alcoholic Rosé, which the company’s senior brand manager said “saw great success.” Now, they’re taking their learnings, diving in, and fizzing up with a carbonated mimosa concoction. (Delish)
