Astrology is becoming big business, thanks to young consumers.

Astrology is becoming big business, thanks to young consumers. The Sanctuary app gives a glimpse at the future of the industry, leveling up from free features to paid expert readings. According to their co-founder and CEO, “Mystical services are a $2.2 billion dollar market” and is “not a niche market.” Our Practical Magic trend backs up that Gen Z & Millennials are shifting towards spirituality, and astrology specifically, finding that 30% of 13-35-year-olds read their horoscopes regularly. (The Cut)