HBO is challenging fans to find six real-life iron thrones hidden across the globe—all to hype up the upcoming Game of Thrones premiere. The interactive marketing move is the second part of HBO’s #ForTheThrone campaign, which kicked off at SXSW 2019 by asking viewers to shed blood for the show and donate to the Red Cross. The first throne was found by fans within a day after an image of the #Throneoftheforest went live, and the show’s Twitter suggests the second throne has already been claimed as well. (Marie Claire)
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