Reebok throws it back to the ‘90s in their latest ad campaign. “Sport the Unexpected” will span digital, social, and traditional ad placements like TV and bring back products from eras Gen Z & Millennials love to wax nostalgic for (even if some of them weren’t born yet). The campaign “kicks off” with a spot called “Storm the Court,” featuring a revamped version of their 1993 sneaker, the Reebok Aztrek Double. Though the appeal to nostalgia isn’t new for the brand, the marketing angle that their sneakers are meant for everyone—not just performance athletes—is. (Marketing Dive)
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