FitBit is motivating its wearers with rewards from Adidas, Blue Apron, and the music service Deezer. Competitive users can rack up points towards rewards by reaching their goals for steps, sleep, active minutes, and more. Nearly a third of Millennials told us they own a fitness tracker, as more young people look to self-improve by quantifying their health with trackable metrics. This rewards program could play on young people’s penchant for viral fitness challenges (not to mention the universal appeal of freebies). (TechCrunch)
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