Many tech startups have tried to Millennialize the wedding industry, but few have ever succeeded. In fact, Zola and The Knot are arguably the only two to manage the feat. Unlike in most industries, wedding companies are targeting a customer that they’ll only have for about a year—the time between getting engaged and married. Where Zola wins is by going after wedding attendees, which outnumber brides and grooms in number and spending power. Meanwhile, The Knot leveraged early SEO success to win over investors and create a company that buys up any promising wedding startups. (Vox)
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