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Walmart is appealing to Millennial parents by becoming the exclusive retailer for Hello Bello.

Walmart is appealing to Millennial parents by becoming the exclusive retailer for Hello Bello. The buzzy brand was founded by celebrity couple Kristen Bell and Dax Shephard and is known for their low-price, plant-based products. Hello Bello appeals to young shoppers’ preference for natural products, and uses the founding “couple’s trademark humor” for ads. The move comes at a tough time for big retailers in the baby market, as more Millennial parents seek out nontraditional options. (MediaPost)

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