Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Walmart is appealing to Millennial parents by becoming the exclusive retailer for Hello Bello.

Feb 28 2019

Walmart is appealing to Millennial parents by becoming the exclusive retailer for Hello Bello. The buzzy brand was founded by celebrity couple Kristen Bell and Dax Shephard and is known for their low-price, plant-based products. Hello Bello appeals to young shoppers’ preference for natural products, and uses the founding “couple’s trademark humor” for ads. The move comes at a tough time for big retailers in the baby market, as more Millennial parents seek out nontraditional options. (MediaPost)