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It’s the meal-kit-pocalypse (sorry) as brands like Blue Apron and HelloFresh struggle to turn a profit on their pre-packaged meals.

Feb 27 2019

It’s the meal-kit-pocalypse (sorry) as brands like Blue Apron and HelloFresh struggle to turn a profit on their pre-packaged meals. Many had bet on bringing meal kits to stores in order to appeal to young demos who, as it turns out, still prefer to grocery shop in-person. But the bet backfired, with Chef’d (which Campbell Soup Co. invested in) shutting down completely and Blue Apron taking their meals back off the shelves. But Blue Apron does have an idea for the future of the once-hot industry: building a base of fewer, more brand-loyal customers. (Eater)