Who are Gen Z’s top Weibo influencers? Secoo’s research on China’s social media platform of choice indicates that young users born after 2000 are engaging more than older demos and are more likely to shop via social media. They then identified the luxury celebrities and KOLs (Key Opinion Leaders) the generation that’s starting to step into their spending power is engaging with the most. A few of the names that luxury brands should remember are: KillerBigSweet (Yang Yufei), Ni Ni, and Bai Jingting. (Jing Daily)
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