Brands went beyond romantic messaging for Valentine’s Day this year. Some catered to Millennials’ Treat Yo’Self mentality with collaborations like Tinder and Homesick’s “Single, Not Sorry” candle, while others celebrated Galentine’s Day. Target stocked themed decorations for those hosting girls-only get-togethers and Kay Jewelers set aside a site category for Galentine’s Day gifts. Finally, the NRF estimates that pet owners spent $886 million on their furry friends on Valentine’s Day, and retailers like PetSmart advertised accordingly. (ContentStandard)
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