Ikea is testing out furniture rental for eco-conscious (or just fickle) shoppers. The idea to rent, return, refurbish, and resell their furniture aims to make the company more environmentally friendly (an issue young consumers are passionate about) by redirecting furniture from the trash heap to another renter's home. Currently, only business owners in Switzerland can take part in temporary ownership of Ikea pieces, but the test could result in a wider rollout. (Fast Company)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
