Ikea is testing out furniture rental for eco-conscious (or just fickle) shoppers.

Ikea is testing out furniture rental for eco-conscious (or just fickle) shoppers. The idea to rent, return, refurbish, and resell their furniture aims to make the company more environmentally friendly (an issue young consumers are passionate about) by redirecting furniture from the trash heap to another renter's home. Currently, only business owners in Switzerland can take part in temporary ownership of Ikea pieces, but the test could result in a wider rollout. (Fast Company)