Millennials' penchant for Practical Magic is boosting Astrology.com’s bottom line. The site’s revenue rose 38% from 2017 to 2018, a 28% jump from their previous year-over-year growth. To meet visitor demand, the company has improved their mobile site and apps, optimized their site’s searchability, and focused on their four million email subscribers. Looking ahead, they plan to build out their premium offerings (like personalized readings) and consider smart speaker content. (Digiday)
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