Can the Catholic Church get young people to pray with an app?

Can the Catholic Church get young people to pray with an app? Pope Francis has upped his urges to young people to download their “Click to Pray” app, where users can “pray with the Pope,” follow along with daily prayers, or post, comment, and like prayers that range from achieving world peace to the viral egg getting more likes in a social network-like section. But critics are skeptical, with one sociology professor calling it “a gimmick, and a desperate grasping at straws. To call this a Hail Mary pass is way optimistic.” (Vice)