Gen Z & Millennials’ in-store mobile behavior is a marketing opportunity for brands. Conversant found that 78% of customers under-35-years-old shop in-store and online at the same time. They’re 34% more likely than older shoppers to use their phone while in a store to compare prices, order different sizes and colors they can’t find in-store, and more. Not only should stores be sure to have free and fast Wi-Fi, but they can market to customers while they’re shopping to up their sales. (MobileMarketing)
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