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How did L.O.L.

Jan 18 2019

How did L.O.L. Surprise take over the toy world? By understanding child psychology. The actual doll is simple, but unwrapping it is the exciting part—playing on four-to-five-year-olds’ recently-developed understanding of the future and drumming up excitement by building anticipation. Plus, the Toy Fair favorite is perfect fodder for social media: the toy was based on and built for unboxing videos. (Mental Floss)