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Is Recess the ultimate Millennial beverage?

Jan 08 2019

Is Recess the ultimate Millennial beverage? The canned sparkling water (a drink we know they love) is infused with CBD (a hot ingredient across industries), has a “creepily on-point Instagram presence,” and social-media friendly packaging. The Millennial-founded brand seems to be hitting on all the major trends of the moment, targeting the anxious and stressed members of the generation with the tagline “Calm Cool Collected,” all for $29.99 a six pack. (NYTimes)