Unilever is expanding their sustainable Love Beauty and Planet line (because of young consumers).

Unilever is expanding their sustainable Love Beauty and Planet line (because of young consumers). The successful one-year-old eco-friendly personal care brand is on a path to becoming a lifestyle brand with a new line “Love Home and Planet” products that include laundry and cleaning items with “purposeful ingredients.” According to Unilever, “‘particularly [M]illennial consumers…want purpose-led brands that make an impact, but that also offer efficacious products, and that opportunity is larger than single categories.’” (Glossy)