Unilever is expanding their sustainable Love Beauty and Planet line (because of young consumers). The successful one-year-old eco-friendly personal care brand is on a path to becoming a lifestyle brand with a new line “Love Home and Planet” products that include laundry and cleaning items with “purposeful ingredients.” According to Unilever, “‘particularly [M]illennial consumers…want purpose-led brands that make an impact, but that also offer efficacious products, and that opportunity is larger than single categories.’” (Glossy)
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