BlackPink will be the first female K-pop group to perform at Coachella. We told you to keep an eye on the Korean girl group that Gen Z and Millennial fans are making famous worldwide, and now they’re making history at the music fest, their U.S. debut, as the first female K-pop performance and only the second K-pop artist to ever appear there. Young consumers are showing they have an increasing appetite for international media, and it’s making K-pop a global phenomenon. (Teen Vogue)
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