Kodak is teaming up with Forever 21 for a nostalgic new apparel line.

Kodak is teaming up with Forever 21 for a nostalgic new apparel line. The film company is looking to build its Brandom among young consumers who may or may not have ever even used physical film. They kicked off their efforts three years ago by collaborating on clothing with streetwear favorite Opening Ceremony. Since then, they’ve accrued over 300,000 Instagram followers and now they’re focusing in on YouTube—a natural platform for a camera company. (Marketing Week)