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Kellogg’s unused corn flakes are being used to brew IPAs, tapping two Millennial trends at once: sustainable products and craft beer.

Dec 11 2018

Kellogg's unused corn flakes are being used to brew IPAs, tapping two Millennial trends at once: sustainable products and craft beer. The cereal brand teamed up with Seven Bro7thers Brewery to create the aptly-named “Throwaway IPA” (along with two other upcoming brews), upcycling leftover cornflakes into a proportion of the grain used to fill out the beer and add a slightly sweet taste. To add to the ethical appeal, 10% of the purchase of each can will be donated to charity. (Telegraph)