Nike’s first IGTV series “tugs on heartstrings.” The “My Crazy Dream” campaign shares inspiring vignettes from everyday athletic success stories—like one man’s weight loss journey or a Paralympic athlete’s triathlon training. The Gen Z and Millennial favorite athletic brand’s latest ads are lightly branded, emotional appeals rather than straightforward product ads. This also shows that Nike is testing the waters of IGTV, Instagram’s YouTube competitor. (Mobile Marketer)
