Petco is nixing artificial ingredients to go all natural for young pet owners.

Petco is nixing artificial ingredients to go all natural for young pet owners. The pet store’s CEO says they’re “taking the nutritional high ground,” and it’s not without risk: they currently sell roughly $100 million in dog and cat food featuring artificial additives each year. Regardless of the fact that natural pet products only occupied 6.5% market share in 2017, they’re taking all dog and cat food brands that don’t bend to their new rules off the shelves by May 2019. (Don’t worry, they’re donating all that leftover kibble.) (OCR)