Famous Birthdays is leveraging its influencer network to launch a video platform. The site is similar to an IMDb for social media stars, featuring profiles of famous influencers along with fun facts and, yes, birthdays. Using accrued knowledge from their site, they’re creating videos based on who’s trending. The unscripted clips will range from Q&As to event coverage and, of course, birthday-themed videos. The site has 18 million unique visitors that influencers are incentivized to reach via video, as well as to promote their own upcoming projects. (Tubefilter)
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