A haunted house has been rolling around the streets of Toronto, handing out Skittles. The experiential marketing move is connecting with candy lovers IRL; trick-or-treaters can approach the tiny house and wait for a grisly, grey hand to appear with a package of Skittles. Last Friday, the structure toured Toronto neighborhoods, and for Halloween it’ll be parked at a local mall to create some spooky, Skittles-filled shopping experiences. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
