JetBlue brought NYC to southern California at their augmented reality-fueled event. To promote their new nonstop route from Ontario (California, not Canada) to The Big Apple, they held an event that leveraged an AR app to let shoppers at the Victoria Gardens mall search for iconic NYC sights, like a hot dog stand or the Statue of Liberty, through their smartphone screens. Those who played “OntARio to NYC” had the chance to win prizes, like free flights and event tickets. (Mobile Marketer)
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