Pinterest is leveraging tech to make its feeds more personalized and shoppable.

Pinterest is leveraging tech to make its feeds more personalized and shoppable. Not only are they curating content to users’ interests, but they’ve rolled out shoppable pins. The new format links the pin directly to a product and shows in real time what the price is and how much inventory is left. Their COO said that clicks to retail sites are up 40%, explaining that replacing their dedicated shopping category with this fully integrated approach works because “a lot of times you don’t realize you are shopping.” (Glossy)