Coca-Cola is rolling out a new lineup of drinks aimed at Gen Z. So far, they’ve confirmed they’re coming out with a bottled cold brew coffee, an alkaline water (both favorite drinks of young consumers), and a vegetable blend juice for health-conscious young consumers. Additionally, they’re considering riding the weed wave with a CBD-infused beverage, which would take the trendy cannabis derivative mainstream. The rollout is part of overall efforts from the company to become a “total beverage company.” (Forbes)
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