NEW GEN Z 101: Unlock & Outlast Microtrends

Oat milk is the new almond milk, with sales skyrocketing 425% over the past year—according to Square and Refinery29.

Oct 03 2018

Oat milk is the new almond milk, with sales skyrocketing 425% over the past year—according to Square and Refinery29. Millennials’ interest in vegan options fueled the rise of milk alternatives, and this year the global market for dairy-free drinks is expected to reach $16.3 billion. Oat milk has an environmentally friendly edge over competitors, too. One 23-year-old oat milk convert explains, “It takes three gallons of water to grow ONE almond, and my conscience couldn’t handle that.” (Refinery29)