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Madewell is selling home goods to Millennials.

Sep 27 2018

Madewell is selling home goods to Millennials. More young adults are flying the coop, and our Home Sweet Home trend found that 70% want to put more effort into decorating their homes. Enter Madewell. The beloved J. Crew sister brand with a more casual aesthetic and lower price point is expanding into home goods by teaming up with direct-to-consumer brand Snowe. The lineup includes minimalist dishes, linens, and more. (Fast Company)