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A 46-story experiential retail mecca is coming to Times Square.

Sep 19 2018

A 46-story experiential retail mecca is coming to Times Square. The building will break ground early next year and invite retailers that focus on showrooming rather than selling at their stores. The developers are taking full advantage of the prime real estate with a stage that wraps around the building, a giant screen for broadcasting store events and shows. There will also be plenty of cameras and sensors to gather customer data. (Fast Company)