Monday Night Football is getting rid of commercials and adding music.

Monday Night Football is getting rid of commercials and adding music. ESPN is reinventing the commercial break, foregoing ads between the second and third quarter and instead airing the Genesis Halftime Show, which will showcase its sponsor via branded graphics, desk signs, and more. Sports networks are struggling to keep up with young fans’ shifting viewing behaviors, so cutting ads and adding musical performances could keep their attention on the screen and off the fast forward button. (Ad Age)