Millennials are redefining the classic novel. Reading is a top hobby for Millennials, and their demand for new print and digital novels has publishers pumping out hits faster than ever, from a greater selection of authors. While Doctor Zhivago sat at the top of the New York Times Best Sellers List for 27 weeks in the ’50s, only three books have lasted at least 20 weeks since the ‘80s. Even the most critically-acclaimed books are being booted off quickly, meaning the road to becoming a classic is unclear. (Quartzy)
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