Build-A-Bear just proved that it’s possible for a promotion to be too popular. Their “Pay-Your-Age” deal let children pay just dollars for a bear while adult prices were capped at $29. Chaos ensued across the U.S. and Canada, where store line wait-times pushed five hours this morning. The company shut down the deal just hours after it started “due to crowds and safety concerns.” Disgruntled bargain hunters have taken to social media to voice their frustrations, and Build-A-Bear said they'll respond to the crisis “as soon as possible.” (Fortune)
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