Starbucks is getting rid of plastic straws, catering to young consumers looking to create a zero-waste future.

Starbucks is getting rid of plastic straws, catering to young consumers looking to create a zero-waste future. The coffee chain (with a Yscore of 67) will be replacing all plastic straws with so-called “adult sippy cups” and sustainable straws by 2020. In our Causes to Crises trend, 72% of 13-35-year-olds told us that brands have just as much responsibility as people to get involved with social causes, and they’re flexing their purchasing power to make it happen. Just look at Lush’s recent viral success selling a shampoo bar that cut down on plastic waste. (BuzzFeed)