Revolve’s co-founders built an ecommerce site for Millennial women—and they did it with data, not fashion expertise.

Revolve's co-founders built an ecommerce site for Millennial women—and they did it with data, not fashion expertise. The two founders used their business and data science backgrounds to compile over 600 brands onto the site, many of which are too niche to be found at department stores. They then analyze what’s selling and what’s not to find out which trends are worth telling designers to make more of, customizing their supply chain to create exactly what their customers want. Finally, they associate the brand with an aspirational lifestyle via influencers, going so far as to send them on vacations—dressed in Revolve merch of course. (Inc)