CBD regulations are still hazy, but indie brands are cashing in on the trendy ingredient anyways.

CBD regulations are still hazy, but indie brands are cashing in on the trendy ingredient anyways. Over 300 brands are now offering CBD products, from mascara to chocolates, many of them aspirational purchases—a new look for marijuana. The anxiety epidemic and Millennials’ love of all-natural items could both be driving the demand. However, most brands riding the weed wave are new-to-market, as big brands are hesitant to navigate “the nebulous nature of the [ingredient’s] legality.” (AdAge, Racked)