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“Swag” and “bae” are behind the times; instead, opt for “lit” and “bruh”—according to a Business Insider survey of teens.

Jun 25 2018

“Swag” and “bae” are behind the times; instead, opt for “lit” and “bruh”—according to a Business Insider survey of teens. Brands are always trying to keep up with teen slang but being a few years behind can kill a marketing move. Case in point: Subway’s tweet poll, “Pick your bread bae,” won the ire of the internet and exactly zero votes. The survey found that “Yolo,” “key,” “savage,” and “on fleek” are already out of teens' vernacular while “oof,” “chill,” “dope,” and “GOAT” (which means “Greatest Of All Time”) are all in. (Business Insider)