Crayola is appealing to Millennial nostalgia with a 58-piece makeup line for ASOS.

Crayola is appealing to Millennial nostalgia with a 58-piece makeup line for ASOS. The products and packaging look as close to crayons in old-school yellow boxes as they can get, even featuring heart-string-tugging shades like Cerulean and Dandelion. To appeal even more to young consumers, all of the products are vegan, cruelty-free, gender-fluid, and come in a wide range of shades. (Mashable, Teen Vogue)