Young people aren’t buying big iced tea brands.

Young people aren't buying big iced tea brands. YouGov found that the percentage of 18-34-year-olds who said they’ll buy iced tea dropped from 23% in 2016 to 18% today. It should come as no surprise, as Millennials gravitate more towards sugar-free, all-natural, and sparkling drinks (ahem, La Croix). Also, kombucha sales boomed by 34% last year. Arizona Iced Tea is the exception to the rule (other tea brands, take note), possibly because of their Instagrammable packaging, low price points, and trendy marketing. (Grub Street)