Vogue is rebranding from aspirational to accessible.

Vogue is rebranding from aspirational to accessible. Millennials have “completely upended what Vogue stood for,” according to the deputy director of the FIT museum. In reaction, Vogue is showing off “a more diverse and approachable side” by featuring lo-fi videos (pimples and all), following in Teen Vogue’s woke footsteps, and more. The pivot has paid off: Vogue.com's unique U.S. visitors are up from 3.9 million in September 2015 to 8.8 million in February 2018 according to ComScore, and their print subscriptions rose from 801,557 in 2007 to 1,041,126 in 2017. (Racked)