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Billboards are being used to generate social buzz, and Netflix wants in on the marketing trend.

Billboards are being used to generate social buzz, and Netflix wants in on the marketing trend. Netflix is bidding on Regency Outdoor Advertising, an LA-based billboard company, but it’s not exactly for the outdoor ads. Instead, it’s for the “user-generated buzz.” Billboards encourage passersby to take pictures and share the ad on social media, which not only earns free engagements but is a way to connect with fans in the real world. (MediaPost)

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