Billboards are being used to generate social buzz, and Netflix wants in on the marketing trend. Netflix is bidding on Regency Outdoor Advertising, an LA-based billboard company, but it’s not exactly for the outdoor ads. Instead, it’s for the “user-generated buzz.” Billboards encourage passersby to take pictures and share the ad on social media, which not only earns free engagements but is a way to connect with fans in the real world. (MediaPost)
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