“Like Uber…but for Harleys” is one idea that analysts from Bernstein Research have to get Millennials interested in buying motorcycles again. In the wake of Harley Davidson’s steadily declining shares, Bernstein Research released a report detailing why Millennials won’t buy. Two reasons top their list: The generation is saddled with student debt and they’re meeting major life milestones at later ages, delaying their midlife crisis as well. (Barron’s Next)
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