Minute Maid is getting real with Millennial parents, revamping their entire social presence and launching a new campaign.

Minute Maid is getting real with Millennial parents, revamping their entire social presence and launching a new campaign. They’re also encouraging parents to share “imperfect” family moments on social media with the hashtag #thisisGOOD. Minute Maid thinks “parents today are facing endless social media feeds filled with unrealistic picture-perfect families,” so they’re “encouraging families to get real,” joining a growing list of brands that believe authenticity is what Millennial parents want. (Business Wire)