The World Wildlife Fund is showing the Wanderlust generation “the sad reality” behind Instagrammable destinations around the world. Influencers are posting envy-inducing travel pictures, and then posting images of what the location looks like today—whether they be covered in litter or clear-cut for resources. The clever marketing campaign is calling attention to environmental destruction as a way to raise donations for WWF, and to protect other destinations from suffering the same fate. (Adweek)
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